Lantz-A-Lot, Inc is not defined by the brands we represent, rather by what we do for the brands we represent.

Nada Lantz Krasnow, President | CEO

Lantz-A-Lot, Inc. was founded in 1997. The company initially began as a consulting business model, focusing on establishing European prestige brands successfully in the United States and then ultimately grew into the successful brand management firm, Lantz-A-Lot, Inc., Cosmetic Architects.

At the time LAL was conceived, the only models that existed in the U.S. were traditional distributor models, which operated on commissioned representatives, wide department store or mass distribution and primarily sell-in abilities. The traditional distributor models operated without sell-through, marketing, branding or directed distribution strategy expertise. This prompted Nada Lantz Krasnow to fill a void in the market by introducing a model that focused on both on sell-in and sell-through strategies with a qualified and dedicated internal support structure in the skincare, hair care and cosmetic categories within the prestige market. She then successfully began selecting brands to lead these categories.

Lantz-A-Lot, Inc offers branding, marketing, public relations, retail programming, training, sell-in, sell-through, and distribution strategies that are executed by a highly qualified internal corporate infrastructure and sales execution team. During the last decade, LAL built a strong sales and marketing engine. Its unmatched branding, training, sales, and retail marketing services enabled the company to add enormous value to its clients. In short, creating a model that helps companies not only take their product to market, but also has the ability to execute the brand successfully. LAL has played an integral role in growing many brands into multi-million dollar success stories.

LAL identifies trends and selects categories that have not yet been maximized and then chooses key brands that have the potential to achieve significant market growth especially when marketed together with LAL’s other brands and ultimately become the category leader. The synergies that LAL provides for its clients allow them to derive enormous cost savings and quality service, which in most cases, the brands could not accomplish independently. Part of LAL’s success is its ability to decrease costs by leveraging field and operational resources across various brands.

LAL’s record of success stems from its unique multi-brand business model and access to key established relationships within multi-distribution channels including retail ~spa ~ direct to consumer channels , allowing clients to leverage synergies within their corporate, sales and field structures, while tapping into unmatched go-to-market expertise and services. LAL provides two key levels of services which are customized to the brand needs: Strategic Branding / Consulting services and Brand Management services.